By Anne White
*Project Pink* will once again transform downtown New Canaan into a vivid reminder of the importance of breast cancer awareness, as pink ribbons and lights adorn more than 100 lampposts. Now in its second year, the initiative was launched by Julie Stein, a local resident and breast cancer survivor, in partnership with the Breast Cancer Alliance (BCA). The project’s goal is to raise funds for breast cancer research, screenings, and support services while fostering community spirit and solidarity.
Last year, Stein’s vision brought the town together for the first time in a sea of pink throughout the month of October. Stein, who was diagnosed with breast cancer in 2018, drew upon her experience and passion to inspire the town to embrace the cause. “This is about raising awareness and making sure no one misses a mammogram,” Stein said at the time.
For a $100 donation, individuals can dedicate a lamppost to a loved one affected by breast cancer. These donations directly benefit the Breast Cancer Alliance, an organization dedicated to improving survival rates by funding cutting-edge research, providing education, and supporting underserved populations with access to early detection and care.
According to the BCA’s website, all funds raised through the initiative go toward breast cancer research, breast surgery fellowships, and outreach programs that provide mammograms and care for low-income and uninsured women.
Local merchants have also embraced the campaign with enthusiasm. Shops along Elm Street and Pine Street are featuring pink displays, with a portion of their sales going toward the cause.
Canaan Parks and Recreation Department and local volunteers, symbolizes hope and resilience.
“This isn’t just about fundraising. It’s about making sure that as a community, we support each other and raise awareness about this disease. Early detection saves lives, and events like Project Pink help spread that message,” Stein emphasized.
The deadline is 9/26. For more information about how to contribute visit the https://interland3.donorperfect.net/weblink/weblink.aspx?name=bca&id=96
