In an age when we use keystrokes instead of footsteps to acquire what we want, it’s easy to undervalue the impact of shopping, eating, and getting services locally. With the rise of large-scale businesses and e-commerce, it can seem like small businesses are unable to compete. However, supporting these local establishments is critical for the sustainability and vitality of our communities.
One of the most significant ways supporting local businesses benefits the economy is by keeping money within the community. When you purchase goods or services from a local business, the money you spend stays within the community, circulating through the local economy. This creates jobs and other opportunities while helping to support the infrastructure of the area. Studies show that for every $100 spent at a local business, $68 stays in the community.
Small businesses are the backbone of our communities, providing jobs and creating opportunities for entrepreneurs. By staying local, you directly support these business owners, helping them thrive. The success of these entrepreneurs means a healthier economy and better job opportunities for our residents. These entrepreneurs also sponsor local events, fostering connections and building trust.
Supporting local businesses offers unique customer experiences and personalized service. Small business owners are invested in their communities and are passionate about providing excellent service. Local businesses often have unique offerings not found at larger retailers. Whether it’s a specialty food store or a boutique shop, these businesses know their market and clients.
Environmentally, shopping locally reduces your carbon footprint by cutting down on shipping and transportation. Small businesses often prioritize sustainability and ethical practices.
By making a commitment to shop local or support small businesses, you cycle money back into your community. If you’re like most Americans, you shop at large chain stores where they might have the best deals and a large selection. However, there are many reasons why buying local is better for your community and your wallet.
Local businesses make more local purchases, requiring less transportation and reducing pollution and congestion. This helps reduce traffic, habitat loss, and resource depletion.
Small businesses play a significant role in supporting local community charities and causes. Local businesses benefit from a strong community, so the owners tend to be more engaged members of the community themselves. Small businesses donate 250% more than large businesses to local nonprofits and community causes, creating a positive cycle of giving back.
Local store owners value each customer, and their livelihood depends on your satisfaction. Unlike big chains, local businesses hire people with proficient knowledge of their products or services. Employees take the time to know their clients, making for a pleasant experience. Also, if you have a quandary, rest assured you won’t be hashing it out with a robot.
In order for small businesses to stay afloat, they need to stand out from their big-box competition. This fosters innovation as small-business owners create unique products and solutions, catering to specific customer needs.
The American dream is about equality of opportunity. Small-business owners believe in this dream and actively pursue it. By supporting small businesses and shopping small, you support real people who are passionate about their work.
Encourage others to think globally, shop small, and support local businesses to fund a better tomorrow.
